Bum for Good

Campaign markSun Bum

Physical activation

— FollowPrimary monkey statue
— ProtectSunscreen station
— CleanPickup station
— LearnEnvironmental education
— PlaySun Bum playground

Giant Sun Bum monkey statue beside a ‘Follow the monkey’ sign on a beach path — — FollowPrimary monkey statue

Thatched sunscreen station with a surfboard sign reading ‘A little shade, a lot of care’ — — ProtectSunscreen station

Cleanup station stocked with gloves and trash bags under a ‘Follow the monkey, leave nothing behind’ board — — CleanPickup station

The activation hub with wayfinding signs for products, photo moments, music, community and rewards — — PlayActivation hub

The app

Cleaner beaches, brighter tomorrows.

The Bum for Good app empowers users to make a difference through solo and group trash pickups and more — tracking progress, earning rewards, and connecting with a community of ocean stewards.

App screen ‘Your Impact’: 24.5 lbs of trash collected, 12 cleanup sessions, 3 beaches cleaned — App · Your impact

App screen ‘Pick Up’: point the camera at trash to log it — App · Pick up

AR ‘Protection Lens’ over the ocean showing UV index and beach conditions — Interactive AR scannerProtection lens

03 · Campaign film

Bum for Good.

Sun BumIntegrated campaign concept

(N.W.)Next caseIntegrated Campaign

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