Starbucks

Consumer insight

“People don’t just drink coffee. They build little rituals around who they are.”

Weather changes the day. Familiar orders help people make it theirs.

The concept

A forecast for coffee culture.

The concept pairs National Weather Service data with a user’s Starbucks order history to surface personal patterns, weather-aware suggestions, and a live view of what their city is sipping.

A speculative experience using illustrative data and prototype functionality.

1. Weather

   Local conditions set the context.

2. Your habits

   Past orders reveal personal rituals.

3. Your city

   Shared patterns become culture.

Personalization

Personal when you want it.

Data Off keeps order history out of the forecast. Data On previews the patterns, recommendations, and shareable discoveries it could unlock.

The core differentiator

Personal ritual. Collective mood.

A city is more than the backdrop. It becomes a living layer of the experience.

City mood remains visible without personal order data.

1. Citywide trends

   See drinks gaining momentum in the local weather.

2. You vs. city

   Compare a personal pattern with the city’s mood.

3. Neighborhood finds

   Spot smaller rituals across the map.

4. Shareable insights

   Turn a coffee habit into a social discovery.

Interactive system

Patterns become prompts.

When a weather condition and an order behavior repeat, the system can surface a timely recommendation or a new ritual to explore. Each suggestion explains the pattern behind it.

1. Local weather signal

   Rain · temperature · time

2. Repeated order pattern

   Illustrative order history

3. Relevant ritual

   A suggestion with a clear “why”

Real-time OOH

The city sees itself sipping.

Dynamic digital placements respond to local weather and spotlight an illustrative city favorite—bringing the collective ritual from the app into the street.